When you surf internet for professional logo designer, you will be confused to know how many companies express themselves as the best logo designer. They also say that they have been in logo designing industry for years and have thousands of successful creative logo designs on their credit list, but you shouldn?t believe in only what you read on their eye-catching websites. There is, however, a comprehensive set of tips that will help you narrow in on the best logo designs that meet your particular business needs.
Start Out Right
When you are in need to have a new business logo design developed, you will always be tempted to take a short cut that to save your money and time by getting a ready-made logo, a free logo or a logo template. But this idea won't work as many other people will already be using this logo and there will be no innovation. So start out your logo design process right and hire an expert business logo design services with the quality experience to get your job right.
Simple Is Sometimes Better
Make yourself ready to get a simple small business logo because complex logos are difficult to reproduce and more importantly, difficult to identity and remember. While simple logos have a clear, easy to understand concept and they are easy to memorize as well.
A Logo Doesn't Have To Express What Your Company Does
creative business logo designs don't actually represent what a company does; for example a fast food business logo does not necessarily include hamburgers. Professional logo designs can be adapted to whatever direction company takes and it?s not important for a logo to show that it belongs to a specific industry.
Size Matters
Your logo should be flexible and not of fixed size because, you have to use it for various corporate needs that require different sizes. Its should fit equal on biggest as well as smallest medias such on TV, Billboards, Banner or even on a Pen.
Aspect Ratios
A logo should have a balanced aspect ratio (height and width); it should not be too tall and skinny, or too wide and short. A logo with disproportionate aspect ratio would be difficult to adjust with other graphics elements such as business card, websites. Moreover, it won't be visually pleasing.
Disconnecting Icons & Text
There should be a connecting relationship between the text and icons of your company logo design. This way, you can use either the text or icon solo, and the logo will still stand out.
Your Logo Is For Your Audience
Your logo is for your target clients and they should adore it. For the success of your professional logo designs it's not necessary that if you like your own logo, your customers will feel the same, as your sensibilities are probably different than your clients. A creative logo design that you like probably won't appeal to them.
Your Company's Essence and Theme
Your logo should represent your business nature i.e. serious or fun or its being targeted to a conservative or modern set of audience. Its' vital for a business logo to incorporate the relevant theme of the industry you work in.
Your Logo Has To Have an Instant Impact
It takes most likely few minutes or sometimes few seconds to the audience to accept or reject a new logo and only best logo designs can have an instant impact on your audience. Simple but creative logo designs grab customer' attention and communicate your business message successfully.
A Tagline Is Nice, But Not As Part Of Your Logo
Taglines are normally|generally|usually used under/around the logo and they look cool too, but it's not always essential to attach a tagline with your new logo as they might create a visual clutter. You can add taglines to your logo time-to-time where applicable.
Strive To Be Different
You should not use your rivals' logos as a guide to design your own logo; this way your business logo will lack uniqueness. All business logo designs should be custom and different from competitors as well.
Color Is A Secondary Element In Your Logo
It's your logo design that matters, not the colors though it looks cool to see your logo in colors that match your business. But your main and initial focus should be on its design. Remember, if your audience reject your logo design in black-n-white, they will most likely reject it in colors too.
If you like your initial design, then you can put colors to your logo but always select your colors carefully because some colors cost high in reproduction while some web colors even cannot be reproduced.
Keep Your Logo Metaphor Light
If you look at some history changing logos such as Nike or Adidas, you will notice that sometimes these logos mean nothing at all but still people love them as they are simple and easy to remember. To create the same effects in your logo, you have to keep your metaphor Light; otherwise it will become complex and hard to remember.
Your Logo Is Just The Beginning
Having best creative logo designs is good but you must understand it's just the first step. Don't expect the logo alone to do miracles for your brands. It could give you a brand identity, if you combine it with other graphical elements (your marketing material, ads, websites, etc) as well as the old-fashioned stuff (business cards, letterheads, customer service, etc).
Repetition. Repetition. Repetition
Most famous logos are not always great logos, but what makes them successful is their frequency of usage. You have to take very possible measure to expose your logo to a wide audience and you have to repeatedly show your logo to your audience. You can put it on other websites, on billboards, banners, brochures, and business folders or even you can put it on your vehicle. Use your new logo until your target audiences get used to it and memorize it as well.
Don't Change Your Logo. (Almost) Never
Once you get your logo, then you should not (almost never) alter it. Brand recognition takes some time and common viewers have to see a logo three times or even more before they memorize it. So, it's in your best business interest not to revise or change your logo frequently.
Start Out Right
When you are in need to have a new business logo design developed, you will always be tempted to take a short cut that to save your money and time by getting a ready-made logo, a free logo or a logo template. But this idea won't work as many other people will already be using this logo and there will be no innovation. So start out your logo design process right and hire an expert business logo design services with the quality experience to get your job right.
Simple Is Sometimes Better
Make yourself ready to get a simple small business logo because complex logos are difficult to reproduce and more importantly, difficult to identity and remember. While simple logos have a clear, easy to understand concept and they are easy to memorize as well.
A Logo Doesn't Have To Express What Your Company Does
creative business logo designs don't actually represent what a company does; for example a fast food business logo does not necessarily include hamburgers. Professional logo designs can be adapted to whatever direction company takes and it?s not important for a logo to show that it belongs to a specific industry.
Size Matters
Your logo should be flexible and not of fixed size because, you have to use it for various corporate needs that require different sizes. Its should fit equal on biggest as well as smallest medias such on TV, Billboards, Banner or even on a Pen.
Aspect Ratios
A logo should have a balanced aspect ratio (height and width); it should not be too tall and skinny, or too wide and short. A logo with disproportionate aspect ratio would be difficult to adjust with other graphics elements such as business card, websites. Moreover, it won't be visually pleasing.
Disconnecting Icons & Text
There should be a connecting relationship between the text and icons of your company logo design. This way, you can use either the text or icon solo, and the logo will still stand out.
Your Logo Is For Your Audience
Your logo is for your target clients and they should adore it. For the success of your professional logo designs it's not necessary that if you like your own logo, your customers will feel the same, as your sensibilities are probably different than your clients. A creative logo design that you like probably won't appeal to them.
Your Company's Essence and Theme
Your logo should represent your business nature i.e. serious or fun or its being targeted to a conservative or modern set of audience. Its' vital for a business logo to incorporate the relevant theme of the industry you work in.
Your Logo Has To Have an Instant Impact
It takes most likely few minutes or sometimes few seconds to the audience to accept or reject a new logo and only best logo designs can have an instant impact on your audience. Simple but creative logo designs grab customer' attention and communicate your business message successfully.
A Tagline Is Nice, But Not As Part Of Your Logo
Taglines are normally|generally|usually used under/around the logo and they look cool too, but it's not always essential to attach a tagline with your new logo as they might create a visual clutter. You can add taglines to your logo time-to-time where applicable.
Strive To Be Different
You should not use your rivals' logos as a guide to design your own logo; this way your business logo will lack uniqueness. All business logo designs should be custom and different from competitors as well.
Color Is A Secondary Element In Your Logo
It's your logo design that matters, not the colors though it looks cool to see your logo in colors that match your business. But your main and initial focus should be on its design. Remember, if your audience reject your logo design in black-n-white, they will most likely reject it in colors too.
If you like your initial design, then you can put colors to your logo but always select your colors carefully because some colors cost high in reproduction while some web colors even cannot be reproduced.
Keep Your Logo Metaphor Light
If you look at some history changing logos such as Nike or Adidas, you will notice that sometimes these logos mean nothing at all but still people love them as they are simple and easy to remember. To create the same effects in your logo, you have to keep your metaphor Light; otherwise it will become complex and hard to remember.
Your Logo Is Just The Beginning
Having best creative logo designs is good but you must understand it's just the first step. Don't expect the logo alone to do miracles for your brands. It could give you a brand identity, if you combine it with other graphical elements (your marketing material, ads, websites, etc) as well as the old-fashioned stuff (business cards, letterheads, customer service, etc).
Repetition. Repetition. Repetition
Most famous logos are not always great logos, but what makes them successful is their frequency of usage. You have to take very possible measure to expose your logo to a wide audience and you have to repeatedly show your logo to your audience. You can put it on other websites, on billboards, banners, brochures, and business folders or even you can put it on your vehicle. Use your new logo until your target audiences get used to it and memorize it as well.
Don't Change Your Logo. (Almost) Never
Once you get your logo, then you should not (almost never) alter it. Brand recognition takes some time and common viewers have to see a logo three times or even more before they memorize it. So, it's in your best business interest not to revise or change your logo frequently.
About the Author:
Logo Time is a four years old desiging
company and his competitive logo design packages standout them among competitors. You can check their
high quality business logos at
their website.
company and his competitive logo design packages standout them among competitors. You can check their
high quality business logos at
their website.
