In an overall promotional strategy, one of the most important part is advertising. Advertising has become inevitable because of the continuing increase in competition in the market today. But have you ever asked yourself how many of us are unreached by advertising? When you walk the street, to the right and left stretched streets showing hotels, apartment houses, private houses, restaurants and saloons, out of which live people who have or have not come in contact with any form of advertising. Another crowd all apparently without any thought of advertising is what you may notice on the next block. Although almost all of them are familiar with newspapers and magazines, you don't really know to what degree.
The political news and views are the only pages that some people would read when they take up the newspaper. Taking up the newspaper to glance at the sports page is what others would do. For others, the gossip section is the only page they would read when they take up the newspaper. The rest would not even bother to read the newspaper. And some are even so distracted by personal matters that the advertisement they saw in the newspaper does not make any impression on their minds. Because of this reason, being a business owner means that you need to know how you can reach up to your target customers by using your advertising materials.
The most important features of an advertisement are ideas, words and arrangement. Ideas would come first because they should be expressed correctly and the whole should be properly arranged with illustration and type. For example, perhaps you are going to make a poster. Keep in mind that a clear message through good visual information and a minimum of text is what a good poster should convey. It should be legible, readable and well organized. According to studies, you will only be given a few seconds to grab the attention of your reader and the punch line if what most of these readers are going to absorb.
The way that you integrate the information will reflect the overall format of a good poster. For instance, since we are not trained to read in such a way, you would never put your first section on the right and ask the reader to proceed to the left. Another thing that's important in a poster is space. Your reader will have no visual pauses to think if you don't have appropriate space. If space on the margins and chapter are what books have as spaces, then posters should also have spaces. Posters that are crowded with information are tiring to read and are seldom read in its entirety. So, leave out all irrelevant text and images including borders between related data and text so the reader can understand your ideas easily.
Don't forget that the point of view of every person constantly changes. If you want to use your poster to influence your readers in buying your products or availing your services, then you have to make sure that your poster will do the talking to you.
The political news and views are the only pages that some people would read when they take up the newspaper. Taking up the newspaper to glance at the sports page is what others would do. For others, the gossip section is the only page they would read when they take up the newspaper. The rest would not even bother to read the newspaper. And some are even so distracted by personal matters that the advertisement they saw in the newspaper does not make any impression on their minds. Because of this reason, being a business owner means that you need to know how you can reach up to your target customers by using your advertising materials.
The most important features of an advertisement are ideas, words and arrangement. Ideas would come first because they should be expressed correctly and the whole should be properly arranged with illustration and type. For example, perhaps you are going to make a poster. Keep in mind that a clear message through good visual information and a minimum of text is what a good poster should convey. It should be legible, readable and well organized. According to studies, you will only be given a few seconds to grab the attention of your reader and the punch line if what most of these readers are going to absorb.
The way that you integrate the information will reflect the overall format of a good poster. For instance, since we are not trained to read in such a way, you would never put your first section on the right and ask the reader to proceed to the left. Another thing that's important in a poster is space. Your reader will have no visual pauses to think if you don't have appropriate space. If space on the margins and chapter are what books have as spaces, then posters should also have spaces. Posters that are crowded with information are tiring to read and are seldom read in its entirety. So, leave out all irrelevant text and images including borders between related data and text so the reader can understand your ideas easily.
Don't forget that the point of view of every person constantly changes. If you want to use your poster to influence your readers in buying your products or availing your services, then you have to make sure that your poster will do the talking to you.
