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Providing Fashion in Trend

By Martin Douglas


Do you ever wonder how fashion trends make it from the runway to true life?

Before clothes arrive on retail shelves, every article must go through hundreds of methods and travel thousands of miles. This requires well-coordinated logistics for a fast-paced industry that's already on to the next model.

"Shipping is the thread that ties our business together, " says designer Tomer Gendler. His eponymous menswear label has a loyal following including quite a few stylists and their clients such as Hollywood A-listers Jamie Foxx and Adrien Brody.

Since Tomer started his business four years ago, he has relied on UPS to help him transport models, fabric and dresses around the world. "When we're creating a collection, we ship almost every day, and every shipment is critical to bringing the job done. "

Behind the Seams

Before Tomer makes his primary sketch, he searches out exceptional fabrics and trims, such as cashmere blends from Italy, high-tech fabrics from Switzerland and buttons from China. After creating his patterns, he orders and ships enough thread, fabric and trim to produce samples, which he shows to fashion buyers in Fresh York. These often are shipped back and forth a lot of times from manufacturers in Italy, New York City or China until the look is perfected. Tomer works with the buyers to decide what elements will be offered in stores.

Then, Tomer and his staff figure out how much fabric is needed to fulfill orders. The production process moves on to a grading manufacturer, which tailors styles to make the garment line in multiple measurement. UPS ships the styles, fabric and trim to Fresh York and Italy, where tailors create the clothes.

But it takes more than shipping to create sure the garments arrive on season. UPS's customs brokers take care of complex textile tariffs so that all of Tomer's pieces clear inspections seamlessly.

After the clothes are made, they are shipped to Tomer's New York showroom for painstaking quality inspections. Finally, the clothing is shipped to stores across the country and around the world.

If Tomer's variety arrives even one day late, stores have the ideal to cancel the order, leaving him with thousands of dollars' worth of outfits that can't be sold. On the other hand, delivering on period ultimately wins more business. "Being on date earns trust, " he says. "It says you're a solid business partner. "

Tomer makes many he's on season through package tracking functions on UPS. com, so both he and his customers stay in the realize. By having a shipping spouse take care of these methods, Tomer is free to forget about the logistics and focus on designing and running his business.

Tomer's menswear collection is available in high-end stores, including Takashimaya in Fresh York and Tokyo.




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