Companies wanting to promote their products invest heavily in corporate giveaways. They have pens and notepads and water bottles emblazoned with their logos which they give away to practically anyone and everyone. Giving out these items are done in hopes that their recipients will parade them around. In the process, the companies are advertised, for free.
Ballpens remain as the most common corporate giveaways or tokens despite this age of gadgets and gizmos. And with the trend of coffee and tea beverages, mugs also command a huge following.
But there is another item that doubles as a great corporate giveaway - the lanyard. Lanyards are very cheap and are used by practically each and everyone, across all ages. In schools and offices, students and employees alike wear their IDs on these practical strings. So it's not surprising that lanyards are very profitable as corporate giveaways.
They are great for holding badges, IDs, even keys and whistles. People who often lose or misplace their eye glasses use these strings to secure their favorite pairs. Also, bottle openers are often tied to these cord necklaces. It is also common nowadays for people to use a custom-made lanyard in holding their cellular phones.
Lanyards can be made out of nylon, polyester, cotton, flat braided tubing or woven cloth. They can be printed with corporate logos, company names, and a host of messages, blurbs or taglines. Printing techniques often utilized to imprint these logos and blurbs vary, too, from hot stamping to dye sublimation process. The dye sublimation process however is a more costly printing procedure. Companies also have an endless option for these printed neck pieces in terms of patterns, colors, lengths and even styles.
The lanyard was first used as a piece of cord that secured a knife or whistle. It was positioned on the left shoulder, with the knife tucked into the left breast pocket. However, the knife was difficult to remove from the pocket under the bandolier. Thus, it was moved to the right shoulder in the 1920s. After more than a decade, these neck pieces became straight cords and evolved into ornamental accessories.
Ballpens remain as the most common corporate giveaways or tokens despite this age of gadgets and gizmos. And with the trend of coffee and tea beverages, mugs also command a huge following.
But there is another item that doubles as a great corporate giveaway - the lanyard. Lanyards are very cheap and are used by practically each and everyone, across all ages. In schools and offices, students and employees alike wear their IDs on these practical strings. So it's not surprising that lanyards are very profitable as corporate giveaways.
They are great for holding badges, IDs, even keys and whistles. People who often lose or misplace their eye glasses use these strings to secure their favorite pairs. Also, bottle openers are often tied to these cord necklaces. It is also common nowadays for people to use a custom-made lanyard in holding their cellular phones.
Lanyards can be made out of nylon, polyester, cotton, flat braided tubing or woven cloth. They can be printed with corporate logos, company names, and a host of messages, blurbs or taglines. Printing techniques often utilized to imprint these logos and blurbs vary, too, from hot stamping to dye sublimation process. The dye sublimation process however is a more costly printing procedure. Companies also have an endless option for these printed neck pieces in terms of patterns, colors, lengths and even styles.
The lanyard was first used as a piece of cord that secured a knife or whistle. It was positioned on the left shoulder, with the knife tucked into the left breast pocket. However, the knife was difficult to remove from the pocket under the bandolier. Thus, it was moved to the right shoulder in the 1920s. After more than a decade, these neck pieces became straight cords and evolved into ornamental accessories.
About the Author:
Click for further information on Corporate gift or Business gift.. Free reprint available from: How Lanyards Can Promote Your Product Without Spending That Much.
