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Postage Meters versus Overstamping: The Battle of the Century

By Chris Ulrich


Okay, maybe it's not the "battle of the century" (hey, how exciting is postage anyway), but it is something your small business needs to acknowledge. Various businesses still use stamps to send out their mail. Maybe they don't think they're large enough for postage meter or maybe they don't understand the savings behind it. The reality is that the postage meter can pay for itself several times over each month.

One of the great savings with postage meters is that you avoid "over stamping" your envelopes, which most of us have done at one point or another. Basically, this means that you're paying the post office more than you have to send a piece of mail. You may be guessing if the weight of the letter, falsely thinking it's heavier than it really is, and applying extra stamps. You may also be "rounding up" your postage and overpaying by applying too much postage. For example, a two ounce letter is $.61 a three ounce letter is $.78. Most people would simply apply two $.44 stamps to the envelope, literally tossing money down the drain.

Another frequent problem is under-stamping. Some people think that $.44 "is enough" for a every piece, when in fact it is not. Unfortunately, it may take weeks or longer for that mail piece to be returned to you. In the process, you have clients who have not received your bill, creditors would not received your payment, late fees and interest charges building up and other related problems-all because you missed the right postage by $.17.

By renting a postage meter in your office, such as a Pitney Bowes postage machine, you get all the functionality for under $19.99 a month. You do not have to drive to the post office to refill your postage meter; instead, easily connected to a phone line and push the refill button. The meter will call in and download as much postage as you need. Within a minute, you're ready to go.

Several postage machines also let you integrate your logo into the postage mark. This gives your mail a unique flyer and, for virtually no cost, how to brand yourself. It also makes your mail look more professional as it is sent to your vendors and prospects

The postage machines is simple-it only takes six minutes to sign up. They are sent to your office and activated within minutes.




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