When submitting articles to the top directories, never use spun content -- always write new articles by hand. The top directories will not accept poor quality articles, and your articles will look bad by comparison to others on the site, which would defeat your whole purpose of building a reputation and drawing traffic.
If you are using search engine optimization keywords in your article, make sure they make sense. Incoherent use of keywords can make your article look like outright advertising or worse, spam. Checking to insure that your article is clear and coherent is a great way to keep your image sharp.
In any ambitious article marketing strategy, the marketer's articles will wind up posted far and wide across the internet. This is entirely positive - as long as the articles retain working links back to the author's website. Working links improve search engine indexing and draw in new readers. Broken links - or worse, missing ones - negate the benefits of sending the articles out.
Stockpiling articles is a great idea if you're trying to become a marketer. You never know when you're going to need the extra content for a new campaign or to extend an old one, so make sure that you keep tabs on your cache and keep it organized so that you can easily find the content and get it out to the public.
When you write articles for your website to market your product write in first person. Referring to yourself in third person is strange and inappropriate unless you are royalty. Speak directly to your readers as if you were having a conversation with them. This will make you seem as if you are a real person with whom they can have a relationship and do business.
With all the different elements involved in article marketing online, you should definitely have a solid base knowledge of this type of marketing, what goes in and what comes out. With this guide to help you, you could get a much better understanding of the process and how your expectations could be met.
