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Hiring the elite copywriters of the industry

By Ted Parsons


If you are looking for a way to increase your business it really comes down to knowing the market and the modern techniques more than anything else. You can have the best business idea in the world but if you don't have a marketing plan in place that business isn't going to go anywhere. Instead, you'll have a website full of content without making any sales or generating any leads. Copywriting is what takes your business from being nothing and transforms it into something valuable.

Good copy takes time to craft, and as a general rule you can expect a normal, average piece of advertising copy to take anywhere from a full day up to three days to create, depending on the complexity of the project and the level of copywriting you need. Wages for good copywriters range between $40 an hour and $100 an hour, with some of the higher-paid copywriting services generating upwards of $500 for a simple press release at 400 words.

At the basic level you can make money as a writer by writing online content for places such as content mills. These are content brokers who act as the middle men for other clients, and no matter who you choose from there are dozens of content mills around the world, and all of them are hiring. While it might not be as much money as you can make on your own, it's a great place to start considering you can walk in without a day's experience and make a minimum of $50 per hour writing on a wide variety of topics. You can also consider copywriting.

Not all copywriting is created equal, and if you want the best results you need to be willing to work with qualified pros in the field. Staff copywriters are a common way for companies to operate, but freelancers with their own copywriting services or working for a company that has a team of copywriters on staff are also viable options. And just like skilled professionals in any other field, you can expect professional copywriting rates to range anywhere from $40 to $100 per hour.

Good copywriting guides a reader step by step. It starts off subtly, introducing you to the brand, product or service. It appeals to your sense of ideals, to your viewpoints. As you work your way down the advertisement (or through the commercial in the case of visual ads) you will find yourself nodding your head, agreeing with the content, and when the time comes for you to make a decision to buy whatever was described you click the button, pick up the phone, send an email or whatever other action is required without even questioning it. This is professional copywriting; it has inspired you with a specific call to action that you followed without reservation. With it, your business will grow by leaps and bounds




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